Unifying brand name unveiled as Rice Federation addresses its flaws
The Cambodia Rice Federation (CRF) today announced a new “Malys Angkor” brand to be used as the official moniker for four species of Cambodian fragrant rice. The first day of the two-day Cambodia Rice Forum also featured the release of a remarkably frank report on the industry group’s internal issues, which acknowledges that the CRF’s numerous flaws are currently preventing it from acting as a proper representative of the country’s rice sector. …
Cheng Sokhorng
http://www.phnompenhpost.com/business/unifying-brand-name-unveiled-rice-federation-addresses-its-flaws-0
